The Scotch Whisky Experience is nestled in the bosom of Edinburgh’s tourist hub. Housing the world’s largest collection of Scotch whisky, the Experience has been educating on & promoting whisky and its industry for 30 years.
It opened in 1988 as The Scotch Whisky Heritage Centre, with an initial investment of £2 million raised by 19 separate Scotch whisky companies.
2001: A restaurant & whisky bar [above], was established. The bar offers nearly 450 whiskies and represents 96% of the brand names & distilleries in the whisky industry. It also includes a novelty bottle collection [below], all of which contain their original fills.
2004: Brazilian whisky collector Claive Vidiz approached the centre offering to sell his collection of 3,384 Scotch whisky bottles he had acquired over 35 years.
2006: The centre was rebranded as The Scotch Whisky Experience.
2009: Diageo provides the funds to purchase Claive Vidiz’s collection for The Scotch Whisky Experience. Vidiz is quoted as saying “We have an expression in Brazil, ‘the good son returns home’, and in my view the collection is back with its family now.”
In the same year, a £3 million upgrade included the building of a marble & glass vault to display the Diageo Claive Vidiz Whisky Collection. The tour invites every visitor to drink a dram of Scotch whisky whilst roaming the vault.
Prior to entering the collection room, virtual reality is used to illustrate how blended scotch is made. Similar technology ‘opens’ the doors to the vault.